Blogging can be incredibly valuable to both individuals and businesses alike, for a host of compelling reasons. For the purposes of not boring you to tears in encyclopaedic fashion, I’m focusing on just one: How a blog will directly win you customers and grow your business. In my writing for clients’ blogs, as well as…
To set the record straight, copywriters don’t automatically assume they’re the only ones capable of stringing a sentence together. And clearly, when it comes to knowing your business, no one knows it better than you. So why, having already invested sums of cash on graphic designers, web developers and sales specialists, would you pay for…
A good friend of mine, single at the time, once told me he was really struggling to meet women. “That’s crazy”, I said. “You’re young.. attractive.. successful. They would be lining up to go out with you”. “No, no. That’s not it”, he said. “I don’t have an issue meeting them. It’s the aftermath of…