Carte Blanche, Author at CARTE BLANCHE

Red Robyn

Red Robyn engaged me, as part of an existing SEO and content marketing strategy, to write their website copy. This involved developing content that would better enable them to rank organically in online searches for specific key words.

RX Cooking School

Content Writing, Website CopywritingBy Carte Blanche September 8, 2021

The RX Cooking School is a cool Melbourne-based outfit who teaches nutrition-conscious people how to cook – in a way conducive to their healthy lifestyles.

Keeker

Content Writing, Direct Mail Writing, PR Writing, Website CopywritingBy Carte Blanche March 15, 2020

Keecker is the world’s first home pod, developed by an innovative Paris-based start-up. In late 2014, they were looking to develop a Kickstarter campaign to raise crowdfunding and take the device into production.

Ten Reasons to Hire a Copywriter

UncategorizedBy Carte Blanche January 13, 2018

Finding the best copywriter for your precise copywriting needs can be tough, particularly if you haven’t worked with one before. How do you know that they’re going to do the best possible job? That they’ll ‘get’ you and won’t waste your time and money? Before you hire a copywriter for your next job, bear the…

Six ways small businesses can maximise their social media marketing

UncategorizedBy Carte Blanche September 29, 2017

While most of us probably log in to our social media accounts on a daily basis, how many really understand the breadth of influence social media can have on sales and the bottom line? Small business owners, as part of a holistic marketing campaign, strategic use of social media can have a huge impact! At…

These simple email marketing techniques will win you customers

UncategorizedBy Carte Blanche April 10, 2016

We’ve all received EDMs from companies that we either do or don’t buy from. Sometimes we open the emails and sometimes we don’t. But what is it exactly that gets us to click through and open them? And more importantly, what is it that drives us to buy? First things first, no amount of screamy…

Tone of voice: why consistency is key to better copywriting

UncategorizedBy Carte Blanche March 24, 2016

Consistency… Yawn. Yes, marketeers, comms specialists and brand managers have harped on about it for years, dashing the dreams of creatives everywhere in the wake of corporate synonymity. So why does it matter? What’s the big deal, specifically when it comes to language? Do clients really notice if you’ve happened to use a comma in…

Ten habits to make you a better copywriter

UncategorizedBy Carte Blanche March 12, 2016

Creating copy that engages with your audience and inspires can take time. I’ve written a post about spring cleaning copy, but as a lover of lists, I wanted to share my own checklist that I look to if I’m having a bad pen day. Motivating your audience into action is the ultimate goal, but if,…

Ten Things to know before creating your company website

UncategorizedBy Carte Blanche March 1, 2016

There are a plethora of things to consider when starting a new business, but having an effective website up and running is one of the most important investments you can make. Setting up a website isn’t an ego-massaging exercise. If you do it right from the outset, your website can become your single most important…

Four tips to help you kickstart your content marketing strategy

UncategorizedBy Carte Blanche April 6, 2015

First things first, and I don’t want to tell anyone to suck eggs here but, let’s define content marketing quickly. It’s essentially the practice of planning your published content to support the business’ wider marketing strategy. Why is it important? Content has always been significant to your marketing, of course. But today, technology uses content…

Author Archives: Carte Blanche